Snap Spectacles
Launch Pitch

March 2026

Project detail view

Overview

This project was a collaborative marketing campaign pitch class assignment for Snap Spectacles targeted towards early adopters. As the primary concept developer and visual designer, I created visuals and a teaser video with assistance from generative AI. This project was inspired by the Dark Knight ARG Campaign.

Working with a group of my fellow peers, we came up with a complete project launch strategy consisting of everything from market research to creative execution. The final deliverable consisted of a pitch deck and a promotional video pitched to a Snap representative.